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The Brand Bloc® by Shavaun

Brand news, creative receipts & this-just-in consumer and media stats. High-signal, time-efficient. Five bytes. Every Sunday at 5.

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Featured Post

✈️ I wasn’t ready

Edition 125. I interrupt our regular news-byte format to share a little reminder: make moves before you feel ready. But first, a little context. This weekend, I booked a flight for a one-day round trip. My boarding pass was missing the little TSA PreCheck thingy. I gasped. POV: my boarding pass missing the PreCheck badge. An airline I rarely fly? Surely it’s a *them* problem. But nope. At 2 a.m., five hours before my flight, I learned this: my TSA PreCheck had expired. ↳ Kinda reminds me of...

about 1 hour ago • 1 min read
Meta’s Muse character.

Edition 124. If the Grinch did laundry Nick Darnell / Gain Nick Darnell’s Grinch went viral last year. Now, he’s taking his character work on the road and tapped into Gain detergent’s official Grinch collab, too. It’s brilliant. Because if anyone has laundry credibility, it’s the guy spending months inside that “stinky” green costume. → Brand association at play (and why it works) Pull up the popcorn for... podcasts? Podcasts on Netflix Netflix is now the third most-named U.S. platform for...

7 days ago • 1 min read
The not Laughing Cow

Edition 123. 5 brand plays worth knowing: 🐄 The Laughing Cow just stopped laughing The (not) Laughing Cow) For the first time in 100+ years, The Laughing Cow wiped the laugh off its packaging. So far, I’ve found a mystery site (aptly named, The Not Laughing Cow), IRL shelf sightings and a CMO who says the cow will explain “when she’s ready.” I can’t make this up. We’re mid-brand tease, so I can’t judge much quite yet. But I’m keeping an eye on this smile-gone-serious brand activation. A...

14 days ago • 2 min read