Brand news, creative receipts & this-just-in consumer and media stats. High-signal, time-efficient. Five bytes. Every Sunday at 5.
👀 Your bio’s missing the best part (here’s what to add)
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Edition 120. 👀 This bio change is driving clicksMy LinkedIn profile views are slowly climbing. Something’s piquing interest. Maybe it’s this change... I stopped letting my titles do all the talking. Anyone can say: Brand designer. Coach. Teacher. Strategist. The better question is: How do you do it *differently?* (and adding for ‘who’ doesn’t hurt) For me, it’s turning conversations and napkin note scribbles (true story!) into visual systems, brand experiences and global campaigns for brands and career-built experts. So my headline leads with that: “I turn loose ideas into distinct brands.” Your process may be stronger brand positioning than your title. Pull it forward. Into your bio. Headline. Website. Product copy. Pitch. How would you describe your process in one sentence? 4 more brand plays worth knowing: 🎾 “Say more in the comments” (what this TikTok change means for you)TikTok now lets users leave 60-second Voice Comments under your videos. The upside? Richer, more expressive audience feedback. The tradeoff? Comments now demand your ears, not just your eyes. Takeaway: This adds another layer of attention and moderation for brands and creators. 🤖 Put your email ideation on autopilot (pro tip)If you’re grasping for what to email your list, give your preferred AI your brand voice and recurring content needs, then— Set a scheduled task for fresh topics, subject lines and even best send times. I do this for my e-commerce brand weekly. It keeps useful content, promotions and seasonal messaging cycling even when most of my creative energy is going elsewhere (namely, my VIP client and The Brand Bloc 😉). 💡 AI in retail = help on demandA week ago, I was lost in a Home Depot. I needed just one lightbulb. Customer service pointed me to the lightbulb aisle. Hundreds stared back. No rep in sight. And my phone? 3% 😫 That overwhelm is exactly what Home Depot’s expansion of Magic Apron is built to reduce: an AI shopping assistant with store-specific answers, recommendations and aisle & bay directions. Takeaway: AI meets physical retail, and unlocks store-specific help on demand (just bring a fully charged phone). 📊 97% thought twice before buyingNew research finds that AI may send a shopper to your site, but your website *still* has to close the sale. Among consumers who followed an AI product recommendation, and then had a disappointing website experience: 👎
Some culprits to a less than stellar site experience? Slow load times and confusing content, and mismatches between what AI says and what your site says. The takeaway: AI can drive discovery. Your website still has to prove the recommendation right. More brand bytes next Sunday at 5! |
Know the plays. Make your (brand) moves.
Brand news, creative receipts & this-just-in consumer and media stats. High-signal, time-efficient. Five bytes. Every Sunday at 5.
Edition 122. 5 brand plays worth knowing: 🪐 To infinity and Beyond (Meat): the protein-packed expansion Beyond Beyond Meat is in the middle of a major reinvention. This spring, it repositioned as Beyond The Plant Protein Company. Or, Beyond for short. This month came the Phytosphere: protein powders, beverages and more, with space-coded names like Starmatter and Starcut. Even the packaging goes interstellar, swapping familiar green cues for dark, starry blues. Beyond / Inc. Magazine Beyond...
Edition 121. 5 brand plays worth knowing: 🥊 Everybody’s trying to outfold Apple Duolingo having (too much) fun with the fold. Apple dropped its first foldable iPhone, and the brand battles ensued. PRWeek counted *10* brands jumping in. Each trying to “outfold” the next. Duolingo playfully flagged the Duo name. Merriam-Webster reminded us dictionaries have folded since 1828. And Samsung said Apple was “reheating our leftovers.” Takeaway: If you’re riding a brand wave, find the joke only your...