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👕 When merch becomes media, and brands start a league of their own
Edition 67 | August 10, 2025 Quick one this week! Just 3 good bytes to elevate, inform and inspire you: 1. Brand storytelling, in-house. Cookie Jar & A Dream Studio Dick’s Sporting Goods is playing in a league of their own. On August 7, the brand launched Cookie Jar & A Dream Studios, an in-house content and production studio dedicated to human-centered sports stories. “This is where it’s all heading: brands launching their own entertainment studios,” says one Business Director on LinkedIn....
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