Edition 54. Happy Mother’s Day to all the moms and mother-figures! 5 bytes to elevate, inform and inspire your brand this week: 1️⃣ The burger-doughnut marriage gone South. This calorie-abundant partnership is on pause: Krispy Kreme and McDonald’s. Following its 2022 success in Kentucky’s test market, the pairing launched in 2024. The goal: bring Krispy Kreme doughnuts to all 13,000 U.S. McDonald’s by 2026. But the burger-doughnut combo “didn’t turn out as sweet as it thought” in 2025. The...