High-signal, time-efficient. Brand news, creative receipts, and this-just-in consumer & media stats, straight from the (brand) group chat. Sundays at 5.
🫣 The “no” that became a lead
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Edition 105. I interrupt our regular five-byte format with one short (but true) story: the boundary that became a booking inquiry. It’s a holiday weekend, so this one’s shorter on purpose. The message is the format: protect your time. Holiday weekends give us unofficial permission to unplug. But the real test usually comes on a random Thursday, when the ask sounds harmless. Here’s what happened... A couple of days ago, an old colleague reached out for a “quick 30-minute chat.” They wanted my perspective on something they’re building. Years ago, I might’ve said “yes” by reflex. Or guilt. Or fear. This time, I paused. That kind of focused insight is what my clients book through The Power Hour. So, I responded with gratitude, a clear boundary (what I call a soft “no”), and a lighter offer: send one focused question, and I’ll share a brief written reaction or voice note. They understood. Even said they’d think *deeper* about their one question. Then asked for my booking link for The Power Hour 🤯 I was afraid my boundary would be a turnoff. Instead, it created clarity. 👉 They had space to define what they really needed. Win-win. Takeaway: Boundaries don’t block opportunity. They help the right people meet you with more clarity, mutual respect, and intention. Next week, we’re back with brand bytes. This week, smart boundaries call 💡 More brand bytes next Sunday at 5 (Enjoy the long weekend!) |
Your shortcut to what’s shaping brand & digital culture.
High-signal, time-efficient. Brand news, creative receipts, and this-just-in consumer & media stats, straight from the (brand) group chat. Sundays at 5.
Edition 115. 5 brand bytes to inform & inspire: 🎒 School’s back. Brands back. Poppi / Skims Poppi and Skims are just two brands capitalizing on the heading-back-to-college crowd with seasonal collections and paid ambassadorships. Skims released “The Campus Collection.” And Poppi hired 250 students across 150+ campuses after 11,000 applied. They’ll create content and keep tabs on college hot spots (think coffee shops and hangouts) where Poppi should pursue distribution. Takeaway: They’re...
Edition 115. I interrupt our regular news-byte format to share 5 things “the top 0.1%” of users do differently with AI. But first, a little context. I just power-walked back to my hotel 🏃💨 A conference I’m attending wrapped less than an hour ago. These notes are freshly scribbled (and my heart rate is still up). My notes from the AI session. Yesterday, AI strategist Alicia Lyttle (known as “The Queen of AI” 👑) demo’d how she uses ChatGPT, Claude and her personal AI agent, Maximus, to: Build...
Edition 114. 5 brand bytes to inform & inspire: 🎵 Your Reel got its voice back Instagram Reels Ever got that Audio Unavailable error on IG? Well, “this one’s been a long time coming,” said IG head honcho, Adam Mosseri. Instagram now lets you replace the audio on old posts and carousels. “Keep every like, comment, and share it’s earned,” said Meta. The catch? New audio won’t give the post a fresh boost with the algorithm. But it *will* let your content evolve instead of expire. Takeaway: Your...