Edition 52. The way brands get found (and referred) is changing. Here’s what you need to know. 5 bytes to elevate, inform, or inspire your brand this week: 1️⃣ But first! A Yeti and an alien meet in the kitchen. Bubba Burgers is serving up a fresh campaign with a mythical twist. In their new TV spot, a yeti and an alien (unlikely roommates) deliver a cheeky, down-to-earth message about Bubba’s commitment to 100% USDA Choice Chuck Beef. No fillers. No additives. It’s seemingly “hard to...