🎾 The *new* content playbook: AI models, UGC, and four more


Edition 70 | August 31, 2025 The US Open is underway. Has anyone seen Mia? Let’s talk about AI-generated models and how brands are thinking about the future of their content. Examples included! Here are 3 brand bytes to elevate, inform and inspire you this week: 1. Is Mia M.I.A.? Mia always gets the best seats in the house. She posts front row at high-profile boxing matches and more recently stole the (digital) show at Wimbledon, but seems to have skipped out on the Grand Slam tennis...