Edition 66 | August 3, 2025 Your 5 news bytes for the week. Here’s what’s shaping brand and digital culture: 1. Bot math and the “Bad Bot” report. I, Robot (movie) One of the creators I admire posted a YouTube video this week that had more likes than views. 🧐 The math wasn’t mathing. Or maybe it was. Because bots now account for more than half of all internet traffic, with “bad bots” making up 37% of all internet traffic. They fake clicks, mass comment, inflate analytics, and distort...