Edition 69 | August 24, 2025 How a badly timed email proved the case for segmentation, and why the right color speeds the path from brand awareness to loyalty. Here are 3 (another quick one!) brand bytes to elevate, inform and inspire you this week: 1. The secret to happier customers? Email segmentation So *now* you want to have a sale??? This was live footage of me getting one brand’s 50% off email just two days after my full-price order arrived. GIPHY Devastated. If you send emails,...