🦜 Slang swaps, scroll stops, and the art of imperfection


Edition 74 | September 28, 2025 Gen Alpha’s got new slang, and Meta’s got a new scroll-stopping format. Both are reminders that culture shifts fast, and that the art of imperfection is key to staying brand-relevant. Here are 5 brand bytes to elevate, inform and inspire you this week! 1. From “that’s cap” to “that’s AI”: Gen Alpha’s new slang for skepticism. Razorfish Gen Z crowned “that’s cap” as the go-to callout for anything fake. 🧢🧢🧢 But in true generational style, Gen Alpha has already...