Edition 62. A spooky Nike spot, one brand disappears, and this streamer group takes over Target overnight for an unprecedented (but chaotically on-brand) product launch. Here are 5 brand bytes to elevate, inform and inspire you this week. 1. Nike’s “Scary Good”: the sports scaries are in. Nike Sports horror seems to be all the rage as a new media category— Perhaps kicked off with the trailer teaser for Jordan Peele’s HIM, which dropped earlier this year. Nike wants in on, what I’m calling,...