Edition 73 | September 21, 2025 Protein, facelifts, and full glam: how 3 brands are chasing culture to stay relevant and profitable. Here are 4 brand bytes to elevate, inform and inspire you this week! 1. Protein is the new caffeine, and every brand wants a scoop. Starbucks Between 70% and 85% of consumers are powering up on protein for satiety, muscle support, and weight goals. 💪 According to the 2025 IFIC Food & Health Survey, 70% of Americans are actively trying to consume *more* protein....